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In fact, the continued emergence of tech-savvy millennials (who accounted for 54 percent of all online purchases in 2017) as the dominant consumer demographic will only serve to increase the relevance of digital marketing and SEO in the near-term, with this group known for its desire to research products independently and curate their own content. As we’ve already said, execution is key if you’re to capitalize on such trends and leverage SEO successfully on behalf of your business. This means that you need to invest in customized and high-quality SEO, rather than attempting to reduce costs by selecting a cheap provider with a one-size-fits-all mentality. If you still aren’t convinced, here are some compelling reasons to avoid cheap and affordable SEO packages. 1. Cheap Packages Can’t Deliver Even Basic SEO Requirements In basic terms, the two key drivers of SEO are high-quality content and backlinks . As you would expect, these two activities are also the most labor and capital intensive, meaning that they account for a significant percentage of your SEO outlay. Even at this point, the typical proposition presented by affordable SEO packages begins to lose credibility. This is because the companies that offer cheap services do so because they lack capital, making them unable to create high-quality, long-form content or secure guest post placement on high authority sites.
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